About Us

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This Privacy Policy explains how Viniterra (“Viniterra,” “Community,” “we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit our websites, request information, tour our homes, communicate with us via SMS text messaging, email, phone, or in person, or otherwise engage with our marketing and sales activities. It is designed to satisfy U.S. federal and applicable state privacy disclosure standards and to meet wireless carrier requirements for A2P/10DLC messaging programs. Please read it carefully.

This Privacy Policy applies to:

• Our primary community website at https://kirboratviniterra.com/
   
• Any future live production domain or subdomain branded for Viniterra (collectively, the “Sites”).
   
• Online lead forms, “Request a Tour,” “Download Brochure,” “Contact Sales,” or similar inquiry tools.
   
• Email, SMS text messaging (including A2P/10DLC campaigns), click-to-call, and call tracking systems used by the Viniterra sales team, Kirbor Homes, our marketing agency partners, and approved lender or title affiliates.
   
• Offline collection at model homes, events, pop-up kiosks, open houses, and in-person visitor registration tablets.
   

This Policy does not cover third-party websites you access via outbound links (for example, lender portals, mortgage application systems, Matterport virtual tour domains, social media platforms, or Realtor listing sites). Those sites are governed by their own privacy statements.

We collect information in three primary ways: (1) you provide it; (2) we automatically collect it; and (3) we receive it from third parties.

When you interact with us, you may provide:

• Contact Info: name, email address, phone number(s), mailing address, preferred contact method.
  
  
• Household Details: household size, number of bedrooms/baths desired, home features of interest, pets, multigenerational needs.
  
  
• Buying Status & Timing: are you renting, already own a home, relocation timing, target move-in date, budget range.
  
  
• Tour Preferences: requested appointment dates, virtual vs. in-person, accessibility needs.
  
  
• Financing Interest: request to be connected with a preferred lender, down payment estimates, loan type interest (FHA, VA, Conventional, etc.).
  
  
• Communication Consents: opt-ins for SMS, email marketing, phone calls, and event invitations.
  
  
• Survey Responses & Live Chat messages.
  
  
• Contest / Promotion Entries (if applicable).
  
  

When you visit our Sites or open our emails we (and vendors working on our behalf) may automatically collect:

• Device identifiers (browser type, OS, screen size, device type).
  
  
• IP address & approximate geolocation (city/region level).
  
  
• Pages viewed, time on site, referral sources, UTM campaign tags.
  
  
• Click events (brochure download, schedule tour clicks, video plays).
  
  
• Email engagement (opens, link clicks, bounces).
  
  
• Session replay or form analytics data (if deployed).
  
  

We may combine the above with information from:

• Kirbor Homes corporate CRM records.
  
  
• Preferred lender & title partners (pre-qualification status, closing milestones when you authorize sharing).
  
  
• Digital marketing partners and ad platforms (Meta, Google Ads, lead gen networks) that supply lead data you submit on their forms.
  
  
• Public property records or demographic enrichment data (household income ranges, home equity indicators) from data providers where legally permitted.
  
  

We process personal information for the following purposes:

1. Respond to Inquiries & Schedule Tours. Provide requested brochures, confirm appointments, send reminders, reschedule if needed.
   
   
2. Tailored Follow-Up. Share floor plan info, availability, pricing updates, incentives, and community events relevant to your interests.
   
   
3. Financing Assistance (At Your Request). Introduce you to approved lender partners, help you compare payment scenarios, and track loan progress if you authorize sharing.
   
   
4. Marketing Communications. Send educational content, community news, incentives, and promotions via email or SMS (with required consent).
   
   
5. Improve Our Sites & Campaigns. Analyze traffic, measure ad performance, test creative, and optimize user experience.
   
   
6. Compliance & Recordkeeping. Maintain proof of communication consent (required for SMS and email marketing compliance), manage opt-outs, and fulfill legal obligations.
   
   
7. Security & Fraud Prevention. Monitor for suspicious form submissions, protect against spam bots, and maintain system integrity.
   
   

We will not sell your personal information in exchange for money. We may, however, use or share certain data for targeted advertising or analytics purposes, which some state privacy laws define as a “sale” or “share.” See Section 12 for opt-out options.

We offer optional SMS text communications to help you stay informed about available homes, appointment reminders, construction updates, incentive deadlines, and community events.

You may opt in to receive SMS messages by:

• Checking the SMS consent box on a website form.
  
  
• Texting a keyword (for example “QUARTERPATH”) to a published short code or 10DLC long code.
  
  
• Signing a paper or digital registration form at the model home that includes SMS consent language.
  
  
• Replying YES to an SMS opt-in confirmation message (when double opt-in is used).
  
  

By opting in, you consent to receive autodialed and/or prerecorded marketing, informational, and transactional text messages from Quarterpath at the mobile number you provided. Consent is not a condition of purchase.

Message frequency varies. You can expect:

• Up to 4 marketing / update texts per month during general nurture.
  
  
• Additional appointment reminders or urgent construction/incentive alerts as needed.
  
  

Message and data rates may apply depending on your mobile plan.

Text STOP at any time to the number from which you are receiving Quarterpath messages. You will receive one final message confirming your opt-out. You may also request removal by emailing privacy@quarterpathhomes.com or calling the number in Section 18.

Text HELP for assistance. You may also contact us using the methods in Section 18.

Mobile information (phone number, SMS consent data, message metadata) will not be shared with third parties for their own marketing or promotional purposes. Mobile information may be shared with service providers (SMS platforms, CRM, carriers) solely to enable our text program.

Must be 18 or older or have the consent of a parent/guardian. U.S. numbers only.

If you provide your email address, we may send community updates, inventory spotlights, event invitations, financing education, and promotional incentives. We comply with the CAN-SPAM Act.

Unsubscribe: Click the link at the bottom of any marketing email or email unsubscribe@quarterpathhomes.com. Transactional emails related to scheduled tours, contracts, or required disclosures may still be sent where permitted by law.

We use first- and third-party cookies, pixels, tags, scripts, and similar technologies to:

• Operate core site features (session cookies).
  
  
• Measure traffic & performance (analytics cookies).
  
  
• Support retargeting ads (advertising cookies / pixels).
  
  
• Remember form inputs or preferences.
  
  

You can:

• Use our on-site cookie banner (where available) to accept, reject, or customize categories.
  
  
• Adjust browser settings to block or delete cookies.
  
  
• Use opt-out tools from the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) for interest-based ads.
  
  

Disabling certain cookies may reduce site functionality.

We work with advertising and analytics partners who may set cookies or collect device identifiers to help us deliver relevant ads and understand campaign performance. These may include (but are not limited to):

• Google Analytics & Google Ads
  
  
• Meta (Facebook / Instagram) pixel
  
  
• LinkedIn Insight Tag
  
  
• Realtor.com / Zillow lead sources (if connected)
  
  
• Marketing automation & CRM platforms (for example HubSpot, Lasso, Follow Up Boss, or similar; actual platform listed in current production use)
  
  

These partners may combine data collected on our Sites with information from other websites or apps to build audience segments for targeted advertising. See Section 12 to opt out of targeted advertising.

We share personal information only as described below:

Recipient Type

Why We Share

What We Share

Kirbor Homes Corporate

Sales pipeline management, construction status, buyer paperwork.

Lead record, contact info, floor plan interest, appointment history.

Preferred Lender(s) (at your request)

Provide payment scenarios, pre-qualification, loan status updates.

Contact info, budget, timeline, property of interest. No credit data unless you submit directly to lender.

Preferred Title / Closing Partners

Coordinate closing and document prep once under contract.

Name, property address, contract terms; shared after purchase agreement.

Authorized Marketing Vendors / Agencies

Manage campaigns, appointment reminders, analytics.

Contact info, consent flags, campaign attribution data.

Technology & Hosting Providers

Website hosting, CRM, SMS platform, email service provider, analytics tools.

Data needed to provide their service under contract.

Regulators / Legal

Respond to lawful requests, subpoenas, or to enforce our agreements.

As legally required.

Business Transfer

Merger, acquisition, asset sale.

Transferred as part of the transaction, subject to this Policy.

We require service providers to process personal information only on our instructions and not for their own marketing.

If you ask us to connect you with a preferred or affiliated lender:

• We will share only the information necessary to make the introduction (name, contact info, property interest, estimated budget, and timeline).
  
  
• The lender will contact you directly and provide its own privacy disclosures. Your mortgage application, credit report, and financial data are collected and processed by the lender—not by Quarterpath—unless explicitly returned to us with your authorization.
  
  
• We may receive high-level status updates (for example, “application started,” “pre-approved,” or “closed”) for sales pipeline reporting.
  
  

We retain personal information for the shorter of:

• The period needed to fulfill the purposes described in this Policy.
  
  
• The time required by applicable law (recordkeeping, tax, warranty obligations).
  
  
• Until you request deletion (subject to legal exceptions).
  
  

Typical retention guidelines:

• Marketing leads with no engagement: review for deletion or anonymization after 24 months.
  
  
• Active buyers / contract records: retain for length of build + 7 years (warranty / legal).
  
  
• SMS consent logs: retain at least 4 years from last message for compliance evidence.
  
  

Depending on where you live, you may have the right to request:

• Access to the personal information we hold about you.
  
  
• Correction of inaccurate data.
  
  
• Deletion of personal information (subject to legal retention requirements).
  
  
• Copy / Portability in a portable format.
  
  
• Opt-Out of targeted advertising, profiling, or certain data sales.
  
  

Email privacy@quarterpathhomes.com with the subject line “Privacy Request” and tell us which right you want to exercise. We may need to verify your identity before acting. Authorized agents may submit requests; we will require proof of authority.

If you are a resident of Virginia, you may appeal our response to a privacy request by emailing privacy@quarterpathhomes.com with the subject line “Appeal.” If your appeal is denied, you may contact the Virginia Attorney General.

California residents have additional rights regarding sensitive personal information and certain data-sharing activities. If applicable, we will supply California-specific disclosures upon request.

Quarterpath does not sell personal information for money. We do, however, engage in digital advertising that may be considered a “sale” or “share” under some state privacy laws when third-party ad partners use cookies or similar tracking to show you relevant ads across sites.

To Opt Out:

1. Use the “Cookie Settings” link in our site footer.
   
   
2. Enable the Global Privacy Control (GPC) signal in your browser; we will treat a recognized GPC signal as a request to opt out of targeted advertising where legally required.
   
   
3. Email privacy@quarterpathhomes.com and state “Do Not Sell or Share My Personal Information.” We will honor the request to the extent required by law.
   
   

Our Sites and services are intended for adults engaged in new-home research and purchase decisions. We do not knowingly collect personal information from children under 13 years of age. If you believe we have information from a child under 13, please contact us and we will delete it as required by law.

We use a combination of administrative, technical, and physical safeguards appropriate to the sensitivity of the information we collect, including:

• Encrypted site transport (HTTPS/SSL).
  
  
• Role-based access controls within our CRM & marketing platforms.
  
  
• Vendor due diligence & data processing agreements.
  
  
• Periodic password rotation & MFA where supported.
  
  
• Consent and opt-out logs to prevent unwanted messaging.
  
  

No system is 100% secure. Please use caution when sending information by email or SMS and do not transmit sensitive financial data unless requested by a secure lender portal.

Our Sites are operated in the United States and intended for U.S. home shoppers. If you access the Sites from outside the U.S., be aware your information will be transferred to, stored, and processed in the United States where data protection laws may differ from those in your country.

Certain browsers offer “Do Not Track” (DNT) signals. At this time, we do not respond to browser-based DNT signals because no industry consensus exists. We do honor browser-enabled Global Privacy Control (GPC) signals as opt-out requests for targeted advertising where required by law. See Section 12.

We may update this Policy from time to time to reflect changes in law, technology, our practices, or our community offerings. When we make material changes, we will:

• Update the “Last Updated” date at the top of this page.
  
  
• Post a notice on the Sites and/or send you an email or SMS (if you are subscribed) describing the key changes.
  Continued use of the Sites after the effective date of an updated Policy constitutes acceptance of the changes.

Questions, requests, or concerns about privacy?

Viniterra Privacy Contact
Kirbor Homes / Viniterra Sales Team
Phone: 757-689-1880
Email: privacy@viniterrahomes.com
SMS HELP: Reply HELP to any Viniterra text message

The following modules can be enabled in production if needed:

Some inbound or outbound calls may be recorded for quality and training. You will be notified at the start of the call where required by law.

If you connect to guest Wi-Fi at the model home, the Wi-Fi provider may collect device MAC addresses, browsing activity, and session logs. See posted Wi-Fi Terms.

We sometimes capture photos or video at community events. Attendance may imply consent to appear in marketing materials unless you notify staff you prefer not to be filmed.

Brand Name: Viniterra (Kirbor Homes)
Program Description: Home-shopping updates; tour confirmations; construction & incentive notices; educational tips; limited promotional SMS.
Opt-In Methods: Web form checkbox + explicit consent language; text keyword; in-person digital sign-in; double opt-in confirmation where required.
Opt-Out: Text STOP to cancel. One confirmation message sent. No further marketing texts.
HELP: Text HELP for assistance or contact privacy@viniterrahomes.com.
Data Use: Mobile numbers used only to deliver Viniterra messages; not shared for 3rd-party marketing.
Message Frequency: Varies; avg under 4 marketing msgs/mo + transactional reminders.
Msg & Data Rates May Apply